![]() ![]() “Let the lawsuits begin,” wrote commenter As usual, Pī did not reply.The viral pink goop that had the internet feeling saucy can now be found at Walmarts across the country, including here in Southern California. On Tuesday, Pī posted a spliced-together selection of meals adorned with neon pink drizzles, including at least one salad, loaded fries, and lamb chops, to the soundtrack of Beyonce singing, “You won’t break my soul.” It has been liked more than 35,000 times. Even Taco Bell has commissioned a TikTok-based musical featuring Dolly Parton and Doja Cat to advertise its “Mexican Pizza.” In the case of Pī’s Pink Sauce, the dynamism and quick proliferation that have underpinned such marketing boons have also worked against a creator, providing just as much free rein for scrutiny.īut the (sometimes) Lyft-logo-colored sauce appears to be thriving despite its controversies. After influencers espoused the benefits of Chlorophyll Water across Tiktok, the brand sold out its stock. When a video posted by Nectar Hard Seltzer got more than 400,000 TikTok views, the founders were able to sell 150 boxes of their drink in short order. ![]() It isn’t the first time a small-or large-food business has used TikTok as a main promotional channel, to great effect. “How about we stop bashing and try to inform her?!?! What is wrong with humanity?” Monrose responded to TikTok creator explainer video diving into food safety concerns surrounding Pink Sauce. But others still have come to Pī’s defense. In the age of Caroline Calloway’s Snake Oil (a fiasco involving an influencer, overpriced facial oil, and colorful customer reactions), it’s no surprise to see internet users clamoring for critical information pertaining to a product that retails for the cost of roughly twenty Arizona Iced Teas. Chef Pī did not respond to Bon Appétit’s request for comment. She said her product is legal, safe, and made in a commercial facility that is certified by the Food and Drug Administration. “This is a small business that is just moving really, really fast.” In an interview with the Washington Post, she said she has also switched shipping companies due to damaged bottles and added refrigeration instructions to their labels. The label available on still states that the serving size is 1 tablespoon, and that each bottle contains 444 servings, each with 90 calories. Each bottle, she said, actually contains 30 servings. This week, Chef Pī posted an apology video with the caption, “WE ARE FIXING THE ISSUES.” She noted that the label had swapped the number of grams within each bottle with the number of servings, and claimed that she would correct all future labels. “cause of death: pink sauce,” tweeted another user. “As a food scientist and a person with general common sense… DO NOT BUY THAT PINK SAUCE,” wrote “ppl are receiving bloated bottles meaning 1 of 2 things: there is a bacterial reaction occurring (gas production) and/or there are 0 preservatives.” On Twitter, self-proclaimed food scientists and onlookers weighed in. also questioned the lack of instruction to refrigerate the product, despite milk being in the ingredient list. TikTok creator pointed out that the stout bottles boasted 444 servings each, which was impossible at their 1 tablespoon serving size (roughly 1.7 gallons in total) but did match “angel numbers,” or sequences of repeating numbers that some believe foretell good fortune. Recent videos by Pī have displayed bottles that were either lighter or much, much brighter. The original hue of Pink Sauce, shown in those June videos, had been somewhere between the tone of a ballet slipper and Margot Robbie as rollerblading Barbie, tossed into a Vitamix. “You can legit see all different shades of pink?” responded to a video panning over rows of the sauce, bottled and ready to ship. ![]() Want people to buy pink sauce but even give a hint on the flavor?” asked “Apparently it has dragon fruit olive oil and garlic,” mused “And chili,” added Ingredients disclosed on the Pink Sauce website include water, sunflower seed oil, raw honey, distilled vinegar, garlic, pitaya or dragon fruit, pink Himalayan sea salt, dried spices, lemon juice, milk, and citric acid. “Like can somebody say what it taste like. With it came a wave of blistering censure, one that’s exemplified how virality can catapult a product to stardom as quickly as it can beckon scrutiny. on July 1, Pink Sauce officially launched with the promise that each bottle would be “sweet, spicy, and tangy.” According to Pī’s feed, 100 bottles sold out within three days, at $20 a bottle.Ī week later, at 11:11 a.m. ![]()
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